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【Sumida City】Walking Related Projects 【Sumida City】Walking Related Projects

健康寿命UP大作戦!
Sumida City

Love Walking! Project

~Let's enjoy walking and strive for good health~

Project Overview (Background & Purpose)

The average healthy life expectancy of Sumida City residents is 82.12 years old for males and 85.85 years old for females (2018), which is slightly lower than that of entire Tokyo metro area. In addition, the cancer death rate and the morbidity of cardiovascular diseases that are the main cause of being bedridden are higher.
To solve these problems and to promote the city residents to extend their “healthy life expectancy” as a “time of living healthy without any inconvenience,” city office started ‘City residents Healthy Life Expectancy up Project!’ since 2016.
In this project, the city focuses on ‘walking’ which everyone from children to elders can easily practice, and promotes variety of projects under the title of “Love Walking! Project” with the collaboration of private companies and groups.

Details of Project

Sumida 1 Week Walk
'Walking Challenge Program'
A program recording the walking steps during the one week event period (continuous for 7 days), targeting city residents, people working or studying in the city and groups, organizations and companies which have activity in the city.
・Record the walking steps using smartphone application (free) or a pedometer.
・Honor the groups which had excellent records (walking steps) or which implemented unique projects.
・Announce the collected results of the step data on the homepage or bulletin at the city office.
The result of 2019 showed that the average of daily walking steps for the participants (adult) was 10,986 for males and 8,845 for females.
Sumida 1 Week Walk Leaflet
Sumida 1 Week Walk Leaflet
Sumida 1 Week Walk
‘Walk & Talk Event’ (Kick-off Event)
Kick-off Event was held on the first day of the program to boost the awareness of the walking Challenge Program.
・Kick-off Announcement of the Chief of the City.
・Guest dialogue.
・Actual walking on the course that is published on 'Sumida Walking Map'.
* Walks suspended in 2020 in order to prevent the spread of COVID-19
Organizing Physical Activity Promotion Conference
We formed the collaborative project team consisting of private companies, organizations and city residents to study and execute the strategy of increasing physical activities of city residents.
【Discussion Subjects】
・About the implementation of 'Sumida 1 Week Walk (Walking Challenge Program, Walk & Talk Event)'.
・About setting up and operation of exclusive homepage.
・About the creation of a walking map.
・About the assembly of support system for the companies and organizations which are actively promoting building up of the health campaign. ・About future extension based on the verification of the result of the current project.
*The contents of the project are subject to change. Please confirm the Sumida City Project Overview page mentioned below in this page, etc. for details.

Response from the participants of Sumida 1 Week Walk (the voice of the participants)

  • It increased communication and smiles.
    (Ichijiku Pharmaceutical Co., Ltd.)
  • We shared things like the number of steps we had taken and the events we had participated it. Engaging in walking as an event gave us the chance to reconsider our own opportunities for exercise.
    (Renaissance Inc.)
  • The number of participants in our classes who were aware of things like the number of steps the took when walking and how much exercise they got increased.
    (NPO Sports Door Azuma)
  • I worked to consciously walk between stations and walk to work. Keeping track of how many steps I had walked and really feeling that I was doing something healthy made walking fun.
    (Sumida City Office employee)

Comments from the Person in Charge

  • We proposed 'Sumida 1 Week Walk' event for the city residents and people who are working or studying in the city to enjoy walking. To determine the contents of this event, we had received a lot of suggestions from the members of Physical Activity Promotion Conference. We also introduced a walking app to get young people to join in, and made it so you could use the app to see participant rankings and get walking courses in the city. With all these efforts, the number of participants joining for three consecutive years exceeded 1,000, making this event big. We continue to put our efforts on increasing the number of participants, participating companies and organizations continuously in the future.
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